The training program behind every KeyPlayers assistant

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Academy
  • Schools

    All schools and programs

    1 program

    Foundation Year

    Where every KeyPlayers assistant starts.

    • KeyPlayers FoundationsOpening soon

    Where everyone starts

    KeyPlayers Foundations

    North American business operations, professional communication, task and file discipline, safe AI use and security. Required before every other program.

    Graduates earn
    KeyPlayers AI-Trained VA

    1 course

    1. 1KeyPlayers Virtual Assistant Foundations: North American Business Operations
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  1. Academy
  2. Schools
  3. School of Agency Operations

School

School of Agency Operations

The seats a marketing agency hires for.

How agencies work, paid media buying on Meta and Google, SEO and AEO, and client success management, all practised inside a simulated agency.

Programs
4
Courses
6
Modules
41
KP

How to join

Every program here builds on the Foundation Year. Once it's complete, trainees apply to a program and the admissions team reviews each application.

Take the skills quiz The Foundation Year

Programs

Programs not open yet show the day they open.

  • Media BuyerOpens Oct 7

    Meta Ads and Google Ads at a working level: tracking you can trust, creative strategy, launch QA with special ad categories, testing, scaling inside a written change policy, and reports clients act on. Ends in a graded day fixing three broken ad accounts.

    Credential
    KeyPlayers AI-Trained Media Buyer
    Size
    2 courses, 15 modules
    Assessment
    Graded simulation
    View program
  • AEO and SEOOpens Oct 7

    Technical audits, keyword research, content briefs, local SEO, and AEO: entities, structured data, AI crawler access and honest AI visibility reporting. Ends in a graded technical and AEO audit of a client site.

Other schools

All schools and programs
  • Foundation YearWhere every KeyPlayers assistant starts.1 program
  • School of AIAdvanced, safe AI for assistants.1 program
  • School of Executive and Operations SupportRunning a founder's day and a business's back office.4 programs
  • School of Sales and GrowthLeads, booked calls and content that moves the pipeline.2 programs
  • School of Finance and LendingRegulated work, done right and within scope.2 programs
  • School of Industry OperationsThe language, tools and rhythms of a specific industry.4 programs
KP

For assistants

See where you stand, then apply.

Nine real workplace situations, with your score and what each answer means. Training is free for KeyPlayers candidates.

Take the skills quiz
Academy

The training program behind every KeyPlayers assistant. Real Humans. Powered by AI.

Schools
  • Foundation Year
  • School of AI
  • School of Executive and Operations Support
  • School of Sales and Growth
  • School of Agency Operations
  • School of Finance and Lending
  • School of Industry Operations
The Academy
  • Schools and programs
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Credential
KeyPlayers AI-Trained AEO and SEO Specialist
Size
2 courses, 13 modules
Assessment
Graded simulation
View program
  • Client Success ManagerOpens Oct 7

    Onboarding that sticks, a reporting cadence clients value, reading the numbers, hard conversations, health scores, save plays and QBRs. Ends in a graded month running three agency clients.

    Credential
    KeyPlayers AI-Trained Client Success Manager
    Size
    1 course, 7 modules
    Assessment
    Graded simulation
    View program
  • Agency OperationsOpens Oct 7

    Agency economics, the client lifecycle, the agency tool stack at navigation level, tickets and reporting, and your seat in the agency. Ends in a graded week inside a simulated agency with three clients.

    Credential
    KeyPlayers AI-Trained Agency Coordinator
    Size
    1 course, 6 modules
    Assessment
    Graded simulation
    View program
  • Apply to KeyPlayers

    For businesses

    Hire an assistant who's been through all of this.

    KeyPlayers assistants train and are graded here. Ask us which programs fit your business and how we match you with the right person.

    Talk to our team How we train