Academics
Schools and programs
The Academy is organized like a university. Every assistant starts in the Foundation Year, then joins a program in one of our schools: the job they do for a client, or the industry they do it in.
I
Foundation Year
Where every KeyPlayers assistant starts.
North American business operations, professional communication, security and safe AI use. Every trainee completes it before any school's programs.
About the schoolII
School of AI
Advanced, safe AI for assistants.
The model landscape, prompting like a senior EA, Claude and ChatGPT in depth, briefing and supervising agents, and AI playbooks for every seat.
About the schoolIII
School of Executive and Operations Support
Running a founder's day and a business's back office.
Executive assistance, general admin, client experience and support, and the tech and automation behind them.
About the school- View programGeneral Admin VAOpens Oct 7
Inbox, calendar, data entry, CRM hygiene, documents and recurring admin for small businesses.
- Credential
- KeyPlayers AI-Trained General Admin VA
- Size
- 1 course, 8 modules
- Assessment
- Graded simulation
- View programExecutive AssistantOpens Oct 7
Executive-grade operator standard: inbox and calendar, AI-enabled operating, systems and SOPs, managing up, security. Ends in a knowledge exam and a day-in-the-life simulation.
- Credential
- KeyPlayers AI-Trained Executive Assistant
- Size
- 8 courses, 40 modules
- Assessment
- Graded simulation
- View programTech & AutomationOpens Oct 7
GoHighLevel, Zapier and Make, CRM setup and the automations clients run their business on.
- Credential
- KeyPlayers AI-Trained Automation VA
- Size
- 1 course, 8 modules
- Assessment
- Graded practical
- View programClient Experience & SupportOpens Oct 7
Customer support queues, follow-up, reviews and keeping customers happy on the client's behalf.
- Credential
- KeyPlayers AI-Trained Client Experience VA
- Size
- 1 course, 8 modules
- Assessment
- Graded simulation
IV
School of Sales and Growth
Leads, booked calls and content that moves the pipeline.
Sales support, appointment setting, outbound calling, and marketing and social media operations.
About the school- View programSales SupportOpens Oct 7
ISA and appointment-setting work: lead follow-up, booking, CRM pipeline updates, call and message scripts.
- Credential
- KeyPlayers AI-Trained Sales Support VA
- Size
- 3 courses, 20 modules
- Assessment
- Graded simulation
- View programMarketing & Social MediaOpens Oct 7
Content scheduling, social media management, basic design and video, campaign support and reporting.
- Credential
- KeyPlayers AI-Trained Marketing VA
- Size
- 1 course, 8 modules
- Assessment
- Graded simulation
V
School of Agency Operations
The seats a marketing agency hires for.
How agencies work, paid media buying on Meta and Google, SEO and AEO, and client success management, all practised inside a simulated agency.
About the school- View programMedia BuyerOpens Oct 7
Meta Ads and Google Ads at a working level: tracking you can trust, creative strategy, launch QA with special ad categories, testing, scaling inside a written change policy, and reports clients act on. Ends in a graded day fixing three broken ad accounts.
- Credential
- KeyPlayers AI-Trained Media Buyer
- Size
- 2 courses, 15 modules
- Assessment
- Graded simulation
- View programAEO and SEOOpens Oct 7
Technical audits, keyword research, content briefs, local SEO, and AEO: entities, structured data, AI crawler access and honest AI visibility reporting. Ends in a graded technical and AEO audit of a client site.
- Credential
- KeyPlayers AI-Trained AEO and SEO Specialist
- Size
- 2 courses, 13 modules
- Assessment
- Graded simulation
- View programClient Success ManagerOpens Oct 7
Onboarding that sticks, a reporting cadence clients value, reading the numbers, hard conversations, health scores, save plays and QBRs. Ends in a graded month running three agency clients.
- Credential
- KeyPlayers AI-Trained Client Success Manager
- Size
- 1 course, 7 modules
- Assessment
- Graded simulation
- View programAgency OperationsOpens Oct 7
Agency economics, the client lifecycle, the agency tool stack at navigation level, tickets and reporting, and your seat in the agency. Ends in a graded week inside a simulated agency with three clients.
- Credential
- KeyPlayers AI-Trained Agency Coordinator
- Size
- 1 course, 6 modules
- Assessment
- Graded simulation
VI
School of Finance and Lending
Regulated work, done right and within scope.
Canadian bookkeeping and mortgage brokerage support, reviewed by licensed professionals before they open.
About the school- View programCanadian BookkeepingOpening soon
For qualified bookkeepers placed with Canadian businesses: GST/HST and PST, Canadian payroll, the monthly close, reporting, and AI-powered bookkeeping.
- Credential
- KeyPlayers AI-Trained Bookkeeper (Canada)
- Size
- 7 courses, 24 modules
- Assessment
- Graded practical
- View programMortgageOpens Oct 7
Canadian and US mortgage support: document collection, file prep, lender and client follow-up.
- Credential
- KeyPlayers AI-Trained Mortgage VA
- Size
- 3 courses, 18 modules
- Assessment
- Graded simulation
VII
School of Industry Operations
The language, tools and rhythms of a specific industry.
Real estate, home services, construction and fitness: the client's industry, learned before day one.
About the school- View programReal EstateOpening soon
Transaction coordination, listing admin and agent support for Canadian and US brokerages.
- Credential
- KeyPlayers AI-Trained Real Estate VA
- Size
- 1 course, 8 modules
- Assessment
- Graded simulation
- View programHome ServicesBy application
The home-services customer journey: intake, scheduling, dispatch support, estimates to payment, follow-up and reviews.
- Credential
- KeyPlayers AI-Trained Home Services VA
- Size
- 1 course, 6 modules
- Assessment
- Graded simulation
- View programConstruction Operations EABy application
Executive-assistant support for construction and trades owners: project lifecycle, document control, schedules, quotes to invoices, Slack command centre.
- Credential
- KeyPlayers AI-Trained Construction Operations EA
- Size
- 1 course, 11 modules
- Assessment
- Graded simulation
- View programFitness & GymsOpens Oct 7
Member services for gyms and studios: bookings, onboarding, retention, billing questions and community.
- Credential
- KeyPlayers AI-Trained Fitness VA
- Size
- 1 course, 8 modules
- Assessment
- Graded simulation
For assistants
See where you stand, then apply.
Nine real workplace situations, with your score and what each answer means. Training is free for KeyPlayers candidates.
For businesses
Hire an assistant who's been through all of this.
KeyPlayers assistants train and are graded here. Ask us which programs fit your business and how we match you with the right person.